USSD.
Unlike an SMS, Unstructured Supplementary Service Data (USSD) is usually a sporadic service meant for real-time digital conversations. It’s powerful, not just because of the immediate solutions it can lend, but because of its reach and possible market penetration.
Use cases
.User Registration | .Payment Trigger
.Data collection | .Query services | .Feedback Collection
Here’s how it works
Simply put, USSD technology lets businesses and customers converse in real-time.
A selection is made from a menu, and the application responds with the relevant information, and so on, as a conversation.
-
Using any phone, a user dials the USSD number
-
Cellphone tower communicates with GSM network
-
GSM Network routes the communication to our USSD gateway
-
Our USSD gateway accepts, processes and responds to the user request